Overview

B.Voc. in E-commerce and Digital Marketing is one of the most pursued vocational courses at the undergraduate level. The duration of the course is for a period of 3 years. The main aim of the B.Voc. in E-commerce and Digital Marketing is to develop industry-specific skills and gain a deep insight into the Digital Marketing and E-Commerce industry. The curriculum is developed keeping in mind the business priorities and practices. It also attempts to align the program structure and course contents with student aspirations & and recruiter expectations. The program also attempts to align with the National Goal of “Make in India”, “Start–Up and Stand–Up India” and “Digital India”.

This program will focus on introduction and insights into the core and emerging digital channels and disciplines. Students will learn the holistic value of Digital marketing through research and development of an actionable marketing plan. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.

Career Scope

• ◉ Develop a digital marketing plan that will address common marketing challenges.


• ◉ Recognize Key Performance Indicators tied to any digital marketing program of a company.


• ◉ Improve Return on Investment for any digital marketing and e-commerce market plan.


• ◉ Launch a new, or evolve an existing, career path in Digital Marketing and e-commerce.


• ◉ Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities.
• ◉ Investigate and evaluate issues in adapting to globalized markets that are constantly changing and increasingly networked.
• ◉ Start own venture into the area of e-commerce and digital marketing